# Lead capture overview

Calcumate can now provide you with improved lead flow to help you convert more business, improve efficiency and gain an edge over competitors.

Turning on lead capture provides:

1. **More leads**, by reducing the chances that a visitor uses your calculator but never provides you with their contact details.<br>
2. **Detailed information about your prospects' requirements**, enabling you to have a more relevant conversation, increasing the chances that you'll convert the prospect into a paying customer.<br>
3. **Instant answers to your prospects**, meaning they can book straight away without needing to find time to call you or wait for responses from your team. The result is that you can close new business faster.<br>
4. **Improved efficiency,** because you team needs to invest less time to win each new customer.

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With lead capture you can capture rich data including:

* Prospect contact details
* Details of items they wish to store or move
* Details of your appropriate storage units / moving trucks
* A link to be able to re-access the prospects calculator, providing:
  * a reminder of what needs to be stored/moved
  * a loading plan which can be played, paused and rewound


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